4 Reasons to Work With Nano Influencers

Despite what you may think, bigger isn’t always better when it comes to sparking engagement on social media.

What is a nano influencer?

Nano Influencers have between 1,000-10,000 followers on one social media platform. However, they also can fall beneath the follower radar… as they really are just everyday people. Nano influencers content tends to be more niche and authentic compared to influencers who fall into the micro, macro, or mega category. They may not be seen by everyone as an influencer, but let us assure you, they most certainly do influence their followers.



What makes nano influencers useful to brands and marketing?

1. Specific Niches

Nano influencers typically have received their following from a specific topic of interest. Whether it was one post that went viral or a continuation of passionate content about a certain topic. Either way, the following gained tends to have the same interest as the niche of the nano influencer. Their genuine enthusiasm combined with their knowledge in their field, creates a reason for people to follow them.



This creates the perfect targeted audience for brands!

2. Cost Effective

It’s well known within influencer marketing to see those higher figure rates; however nano influencers present a far more affordable price. The pricing may take into consideration their lower follower count, opportunity to build rapport with the brand and growth of their brand portfolio. In some cases, nano influencers will often work for free products or affiliate links for the opportunity to work with a brand.

Think how many nano influencers you could sponsor with the cost of one post published by Kim Kardashian…

Whilst on the Kim K topic, it may also spring to mind the large reach you will receive from that one sponsored post. However, when sponsoring an influencer with such a high reach you must take into consideration your budget and the risk of ‘putting all your eggs into one basket’. That singular sponsored post is likely to not receive the attention that it would if you were to spend the money on nano-influencers. Spreading your budget across influencers that provide you with more a more targeted audience reduces the risk factor of not reaching the desired audience & mass.



3. Authenticity

Nano influencers may have experienced their rise in the influencer world by sharing their passions in a genuinely authentic and relaxed way. Most people who follow them, take what they say more seriously than they might with the bigger names. Having a smaller audience helps nano influencers to build a closer relationship with their followers. This enforces followers to base their purchase decision on trusted value rather than spammy AD content.



4. Engagement

As nano influencers are seen as more authentic than other types of influencers, their posts tend to generate higher engagement. Having a lower follower count provides more room & time to engage with their audience, allowing them to create relationships with their followers and overall boost their engagement.



HEARD THE SAYING

“LESS IS MORE”

These days, the public is looking for genuine interactions, trust, and the real side to influencers. Nano influencers are just that! They are social media users who have built a strong connection and relationship with their audience. 

By doing so, they have gained the trust of their following, meaning that their audience is more likely to trust the products and services that they advertise. Their audience may be smaller, but the quality of their interactions leads to higher engagement rates and more impactful brand sponsorships. 

No matter the size of your brand, big or small, you can begin working with nano influencers!

Need more advice on working with the right type of influencer for you? We’ve got you… 

Get in touch with our marketing experts today to leverage using influencers for your next campaign.