We are used to think of TikTok as a kid’s app, it seems that is no longer the case. TikTok is a trendsetter, with trends that originated in the platform and have expanded to others, such as: Instagram, Facebook, YouTube and even to the physical world, impacting clothing trends or what groceries we buy. A good example for that impact in 2021 was when Nathan Apodaca posted a video of himself riding a longboard, sipping cranberry juice and lip-syncing to Dreams by Fleetwood Mac. The video immediately went viral, and as a result, Dreams hit the charts and made it to the top three of Spotify's most-streamed throwback hits of the year.
Taking this into consideration, a way for us to better understand the impact of TikTok trends would be to look at those popular songs on the platform. With its impressive growth in number of users, TikTok now has more impact on the music industry than Spotify, with leading artists and new singers opening a page and receiving a massive following and exposure. As a result, a top trending song on TikTok typically becomes a top trending song on Spotify, as well. This capacity to generate interest and set trends best Illustrates the true influence of the platform.
As reported in businessinsider.com, “according to Spotify, TikTok played a role in everything from inspiring playlists and bolstering streaming numbers for rising artists to revitalizing songs from generations past. This year also marked the first that Spotify made it possible for TikTok users to share their Wrapped data directly to the app. Spotify also noted the revival of decades-old songs and musical genres that had a resurgence in popularity thanks to viral TikTok videos. More than 187,000 "sea-shanty"-related playlists were created this year after the 19th century song "Wellerman" exploded among TikTok users, according to the report.“
It is very easy to see, that incorporating trending songs in your organic posts can help them go viral and reach new audiences, as TikTok algorithm favors videos that are edited to the beat of trending songs or incorporate trending songs to deliver their message. That is why it is essential to integrate music in your organic posts. By editing your video according to the beat and using speech to deliver your messages, you can ride a trend all the way to massive exposure.
since that post went viral, 36,000 Tiktoks were published utilizing Dreams by Fleetwood Mac and they all greatly benefited from the increased popularity of the song. But what about ads? unfortunately, ads cannot utilize these popular songs/hits due to copyright issues and can only use sound elements or songs from the TikTok approved library, however, there are ways to go around it, if you know what I mean.
Here are the top 10 trending songs on TikTok in 2021 according to
TikTok: 2021-of-a-kind report:
United States
Around the world
Make sure to use it wisely!
Follow our page for more insights on Tiktok!
a b c d e f g h i j k l m n o - Do not remove from template!!! it is important to support different fonts