The Value of Short-Form Video Advertising

While the advent of short-form video advertising might have been born out of sheer necessity, constricted by early limitations of social platforms and a misconception of user interruption, most of the world's leading brands understand that they are the go-to unit in today's social ecosystem. These shorter format video ads allow brands to designate a specific message to a specific demographic, forming designated communities and user-bases that are quick to react and dynamically engage with both content and product. Primarily, video advertising on social platforms is becoming less and less about product placement within an intersection of viewer's other interests and more attuned to a better-defined advertising that does not aim to 'cast a net' on a large group of pseudo-targeted users but rather focuses on the message and its delivery, speaking to audiences in their own language and becoming a part of their communities. 

       
Naturally, this does not mean that the product or services offered must be pushed entirely aside and make room for some form of Machiavellian manipulation. On the contrary, the adjustments made to the content render the product a more cohesive part of the world inhibited by today's less patient and more dynamic audiences. This ideal marks the very nature of the change itself, the shift from the contextual and the "contentual" and the start of a new way of thinking about advertising. In essence, substituting the spatial with the conceptual and generating a new advertising language that is less insistent on selling an idea and leans more heavily on creating a simile between advertiser and audiences.

Such a shift points out to a simple fact: today's audiences are not interested in what advertisers have on sale but rather in what they have to say and the manner in which they choose to communicate with them. It is quite easy to grasp how such a shift can impact a brand's advertising strategy and find new segments for them to explore, it still poses a great challenge for most advertisers when tasked with entering this new market and exploring it with only a basic understanding of the local language.

This is precisely what we at Reelfluencer aim to do by delivering tailor-made ads for brands that are created specifically for a new environment and a new market, communicating with new audiences that are eager to find new points of conversation around games, apps and services from brands who are willing to talk to them in the way they wish to be addressed. Our team of experts are living and breathing social media and understand how to create stunning ads that will deliver high impact for brands looking to safely enter a new market and start engaging new users.